Spannerworks Search Engine Optimiser, SEO CV
In my role as a search engine optimiser for Spannerworks LTD, I have carried out search engine optimisation for a large number of Blue Chip clients, large e-commerce websites, charities and Information sites including BT, Scottish Widows, Thomson (Tui), Virgin, CheapFlights and NCH, The Childrens Charity.
The role of a search engine analyst for Spannerworks involved both expert technical knowledge in the field of web development & an indepth understanding of search engine technologies and optimisation. My Core Competancies include excellent technical problem solving skills, project management and communication skills. In a general week as an SEO I may carry out the following tasks:
- Implementation of SEO strategy to boost rankings and traffic in major search engines.
- Web page building using basic HTML, PHP, ASP, .net and coldfusion, keeping W3C & DDA compliancy in mind - Plus the use of content management systems (CMS), producing XML feeds and advising on RSS uses.
- Link Acquisition - sourcing relevant on-topic links from hubs, authorities and the web community to boost relevancy of website in search engines.
- Client problem solving - clearly communicating with clients to resolve technical queries and issues with search campaigns.
- Attending client meetings to discuss our search optimisation strategy, project planning or advising in knowledge workshops.
- Implementation and analysis of various tracking software platforms including Cookie Based applications such as Webtrends, Hitbox and Urchin, our own in-house tracking solution plus analysis of logfiles for search engine spider activity.
- Carrying out research of search engine algorithm changes - including tests to detect the effectiveness of our search engine optimisation methodology.
- Monitoring changes to search engines by participating in forums, reading and producing white papers
In order to carry out these duties, I have nurtured many skills including an indepth knowledge of major search engine indexing and ranking methods. I always work to a clients search engine marketing objectives and engage in my client's business sector to enable full analytical and insightful optimisation recommendations.
My competancies for the role include:
- Strong communication skills - particularly questioning and listening in order to fully meet clients expectations of our product offering and company
- Ability to communicate SEO complicated technical recommendations through articulate written documentation including email and excellent verbal communication both over the telephone and face to face meetings
- Ability to effectively and confidently communicate to colleagues at all levels including technical & marketing managers and directors.
- Ability to cope with competing demands, to prioritise tasks and time manage large numbers of campaigns.
- Ability to strike a balance between usability and search engine optimisation requirements to meet clients needs through.
- Capability to work both independently and as part of a project team to successfully problem solve, generate ideas and implement technically challenging solutions
If you would like to contact me to discuss any of these skills, please do not hesitate to contact me by emailing david@needananswer.co.uk.
