David Coats SEO Consultant

During my time with iCrossing, I have acted as SEO consultant to a number of large UK national and multinational companies. These include:

Natural Search Consultant: Barclays PLC, 1 Churchill Place, Canary Wharf, London

Provided SEO consultancy to key Barclays Stakeholders during major redesign of the consumer banking website.
Consulted closely with the user experience and web development teams from Agencies EMC Conchango, copywriting teams from Dare Digital, CMS developers from FatWire and internal Barclays product owners and compliance teams.
Devised Optimisation strategy for wireframe designs, CMS development and Site Migration
Project managed resourcing of implementation of SEO recommendations to each area of site development

SEO consultant for several BT brands including Phonebook, Tradespace, Vision and BT Broadband
Designed spiderable directory for both phonebook and Tradespace to allow category & regional telephone & business listings to appear in natural results of core search engines
Worked closely with web team over design and build of directory and dynamic generation of pages
Produced conceptual Microsoft Visio documentation depicting optimised structure of dynamic pages and URL structure
Carried out full research pieces using Omnitire analytics data and competitor analysis to devise strategy

Consultant to the Head of Global SEO for UK, US, Canada and Germany websites.
Designed and implemented 5 tiered natural search strategy
Helped build internal team of Link Analyst, Content provider and Head of UK operations
Followed through a full redesign of site from concept through mirrored user testing release and full implementation
Carried out risk assessment of new design, recommended over 50 prioritised changes and followed through to implementation

If you would like to contact me to discuss any of my Natural Search Consultancy work, please contact David here.